缔造传奇，雅高酒店与韩国大使集团合作携手走过三十年
雅高酒店集团与韩国大使酒店集团已合作布局23家酒店
巩固其在韩国酒店行业规模最大发展速度最快的领尖地位
11月1日，雅高酒店集团与韩国大使集团在韩国首尔大使铂尔曼酒店举办了合作30周年庆典暨发布会。
1987年，雅高集团与韩国大使集团签下第一份合作协议。全球首屈一指的酒店业霸主与韩国本土酒店业领航者之间的强强联合，共同夯实了雅高在韩国市场的坚实发展基础。携手走过三十年，韩国大使集团作为雅高集团全球版图中的一员与全球战略合作伙伴现已在韩国的六大城市拥有23家酒店，并成功的将美爵、铂尔曼、诺富特套房、诺富特、美居、宜必思尚品、宜必思与宜必思快捷等酒店品牌引进韩国。
作为韩国历史最为悠久的酒店投资商，韩国大使集团在酒店业的奋斗之旅开始于1955年。在此后的60余年间，韩国大使集团以敏锐的市场嗅觉与超前的战略思维引领了韩国酒店业的发展，并成为韩国名符其实的、最具代表性的酒店集团。1987年，韩国酒店市场刮起与美国酒店品牌合作的旋风，韩国大使集团却做出了具有战略意义的选择，牵手雅高集团，在韩国酒店业激烈的竞争中拔得头筹，成为了具备国际竞争力的酒店管理集团，并在过去的三十年间，与雅高携手开拓了韩国酒店业的历史新篇章。
雅高酒店正改变着全球酒店行业范例，重新定义这个传统行业，这在世界上，是独一无二的。意识到酒店的意义不仅仅是为旅客提供一个驿站式的停留之地，雅高开创性地投资那些能给当地社区、客人、合伙人和投资者带来创新的附加体验多样性的业务和品牌。雅高最近的投资项目包括：onefinestay，Travel Keys，Squarebreak， 25hours Hotels，Potel 2 Chabot and Noctis。 对众多品牌的收购和合作旨在增强雅高的综合实力，为客户提供多种多样的服务，提高服务品质。
在收购了费尔蒙莱佛士酒店集团后，雅高正不断强化其在奢华酒店领域的表现，并继续巩固其在亚太高端奢华酒店市场的领军地位。近日，签约韩国首尔第一家费尔蒙酒店更是有利于扩大雅高在高端酒店领域的影响力，并进一步展现了其在亚太地区品牌布局的多样性。签约全球第二十八家同时也是韩国第一家费尔蒙酒店，标志着雅高集团将继续扩大其下酒店在韩国市场的布局及影响。
雅高集团将持续在亚太地区引入更多独特且富有个性的酒店品牌，如著名的生活方式类酒店品牌Jo&Joe，这标志着雅高集团将进一步扩张其在亚太地区的品牌布局，以满足千禧一代旅行者不断变化的需求。
随着新品牌的引入与新酒店的开张，雅高集团计划在2021年底在韩国首尔的酒店数量达到32家，客房9124间。
AccorHotels Celebrates 30th Anniversary of Partnership with Ambassador Hotel Group of Korea
AccorHotels reinforces its leadership as the largest and fastest growing hotel operator in South Korea
with current network of 23 hotels in partnership with the Ambassador Hotel Group.
AccorHotels and Ambassador Hotel Group of Korea announced their 30th Anniversary of partnership in South Korea and held a press conference in Grand Ambassador Seoul associated with Pullman on November 1, 2017 in Seoul, Korea.
It has been 30 years since AccorHotels signed a partnership agreement with Ambassador Hotel Group of Korea in 1987. With AccorHotels’ global network and disruptive business strategy and Ambassador Group’s local expertise, Accor Ambassador Korea is now operating 23 hotels in 6 major cities in Korea. With the partnership, AccorHotels successfully introducesd Grad Mercure, Pullman, Novotel Suites, Novotel, Mercure, ibis Styles, ibis, and ibis Budget in the Korean Market.
Ambassador Hotel Group started their endeavor in the hospitality industry in Korea in 1955. They have the most extensive history as the hotel operator in Korea. In 1987, when the market was booming with American hotel operators, Ambassador Hotel Group made a strategic business decision to partner with AccorHotels to differentiate themselves in the market.
AccorHotels is the only global hotel operator that is changing the paradigm and re-defining the meaning of the hotel industry. Realizing that a hotel is more than just a stay, AccorHotels is making groundbreaking decisions to invest in business and brands that can being innovative extra service and diversify offers for local communities, guests, partners and investors. AccorHotels’ recent investments include: Onefinestay, Travel Keys, Squarebreak, 25hours Hotels, Potel & Chabot and Noctis. Each of these acquisitions or alliances has been made to enable AccorHotels to stay relevant in the changing world of travel and to offer its guests even more service and brands to choose from to deliver a better guest experience.
AccorHotels continues strengthening its leadership in the luxury segment in Asia Pacific since the acquisition of FRH and aims to increase its presence in the luxury and upscale sectors across the network. The recent signing of the first Fairmont hotel in Korea highlights the diversification of the brand portfolio in the Asia Pacific region. AccorHotels’ expansion in South Korea will continue escalate with the signing of this first luxury hotel, which is set to become the group’s 28th property.
AccorHotels also aims to introduce unique and disruptive brands such as Jo & Joe in Asia Pacific to further diversify the brand portfolio and meet the ever-changing needs of millennial consumers.
With the introduction of new brands and new hotels openings, by the end of 2021, the network in South Korea will include 32 hotels with 9,124 rooms.
It has been 30 years since AccorHotels signed a partnership agreement with Ambassador Hotel Group of Korea in 1987. With AccorHotels’ global network and disruptive business strategy and Ambassador Group’s local expertise, Accor Ambassador Korea is now operating 23 hotels in 6 major cities in Korea. With the partnership, AccorHotels successfully introducesd Grad Mercure, Pullman, Novotel Suites, Novotel, Mercure, ibis Styles, ibis, and ibis Budget in the Korean Market.
Ambassador Hotel Group started their endeavor in the hospitality industry in Korea in 1955. They have the most extensive history as the hotel operator in Korea. In 1987, when the market was booming with American hotel operators, Ambassador Hotel Group made a strategic business decision to partner with AccorHotels to differentiate themselves in the market.
AccorHotels is the only global hotel operator that is changing the paradigm and re-defining the meaning of the hotel industry. Realizing that a hotel is more than just a stay, AccorHotels is making groundbreaking decisions to invest in business and brands that can being innovative extra service and diversify offers for local communities, guests, partners and investors. AccorHotels’ recent investments include: Onefinestay, Travel Keys, Squarebreak, 25hours Hotels, Potel & Chabot and Noctis. Each of these acquisitions or alliances has been made to enable AccorHotels to stay relevant in the changing world of travel and to offer its guests even more service and brands to choose from to deliver a better guest experience.
AccorHotels continues strengthening its leadership in the luxury segment in Asia Pacific since the acquisition of FRH and aims to increase its presence in the luxury and upscale sectors across the network. The recent signing of the first Fairmont hotel in Korea highlights the diversification of the brand portfolio in the Asia Pacific region. AccorHotels’ expansion in South Korea will continue escalate with the signing of this first luxury hotel, which is set to become the group’s 28th property.
AccorHotels also aims to introduce unique and disruptive brands such as Jo & Joe in Asia Pacific to further diversify the brand portfolio and meet the ever-changing needs of millennial consumers.
With the introduction of new brands and new hotels openings, by the end of 2021, the network in South Korea will include 32 hotels with 9,124 rooms.
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